Bodymasters: A swole lot of logo exploration ; )

Bodymasters is a fitness equipment manufacturer out of Rayne, Louisiana. This project was one we did for an agency that was responsible for their marketing. Below is some of the initial inspiration I put together.

Here is the first series of concepts. The 1st and 5th play off of the idea of muscle fibers and movement. The others are more generically iconic to fitness.

Some additional layout explorations of the muscle fiber concept. Then the exploration took a turn when the client wanted to explore a strong bird.

Here are some more refined explorations of the bird concept.

Ultimately the project was abandoned but here is a final rendering.

How to avoid the 5 most costly logo mistakes before you launch your product.

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How to avoid the 5 most costly logo mistakes before you launch your product.

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How to avoid the 5 most costly logo mistakes before you launch your product.

Matthew Wiltz

In Matthew’s 9 year career as a brand designer he has designed too many logos to count (trust me, I tried to before writing his bio). Clients love his attention to detail and persistence in finding thoughtful ways to make their logo unique to them.