Hiring a graphic designer to create logo design mock-ups without clear direction can be costly. Our logo design process is different. Before we take out the sketchbook we take you through a process that ensures your logo will reflect the heart of your business, that it stands out amongst your competitors, and matches the personality of your business.
Take inventory of what customers find attractive about your business so you can pour it into a logo that will get their attention.
Know exactly what competing brands look like and how your logo should stack up against them.
Go from “trying to look professional?” to building a visual vocabulary that speaks in your voice and resonates with your customers.
With clear direction, we’re ready to move on to the next stage of the logo design process. It starts with a creative exploration of various concepts and then we narrow our focus. This is when we start to get really specific about the look and feel.
Explore the creative ways to visually express your business.
Build out a concept in various formats and colors.
Understand exactly what to look for in deciding the final version of your logo.
Brand consistency isn’t just something that fussy designers should care about. Every new customer counts and simple guidelines can go along way to make sure you aren’t confusing people but rather maximizing effort new marketing dollar spent.
Outline the rules to follow to keep your brand looking good everywhere.
Build out the core ingredients you’ll need to get out to market.
Understand exactly what to look for and how to make sure your brand is consistent.
7 Point Profit-Driven Logo Promise
(Have another p word to add? Email us.)
Every logo goes through our comprehensive quality control checklist. This makes sure your brand benefits from a logo that accelerates sales vs one that leaves money on the table.
1. It’s unique among your competitors and not cliche or overdone.
2. The colors are based on sales psychology and market research.
3. It’s easy on the eye and created using design principles that are biologically more pleasing.
4. It makes you look “legit”. When people are introduced to your business they won’t be sketched out.
5. It works practically for your business on signage, swag, shirts, social media, etc..
6. The tone will match your brand personality. You won’t look like your wearing someone else’s clothes.
7. It’s thoughtful. An award-winning designer who takes pride in their will work to make it special.