Rock A Bye BBQ: Sweet. Tender. Delicious.

Business Ideas are always popping up in Tyler Woerner’s head. This story begins with Tyler’s love of cooking. Over the last few years, I’ve heard Tyler talk about several different Restaurant Ideas but when He talked about Rock A Bye BBQ he lit up like the night sky. So we figured why not explore what this business concept could look like.

Ideas & Sketches:

When we sat down at the beginning of this project He really wanted to make sure we conveyed a sense of relaxation, and a “life is good” feel. To him, BBQ is like rocking a baby to sleep.  It takes time and patience.

Initial Concepts:

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Refinement Phase:

Tyler and I met after the first round of concepts to decide what would be the best angle to take. We wanted to move away from the traditional “Texas BBQ” look. Instead, we envisioned having a slightly more contemporary look similar to Blaze Pizza.

Concept Selection & Revisions:

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Final Direction & Refinement:

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After a few more rounds of back and forth, we finally landed on the concept Tyler envisioned would work best for his dream restaurant concept.

Final Logo & In Application Variations:

Branding Mock-up Assets:

What’s a complete branding project without seeing how the logo could be infused throughout the business concept?

Menus, Notepads, & Collateral:

Website Design:

Restaurant Product Branding:

Restaurant Sign Mockup:

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Matthew Wiltz

In Matthew’s 9 year career as a brand designer he has designed too many logos to count (trust me, I tried to before writing his bio). Clients love his attention to detail and persistence in finding thoughtful ways to make their logo unique to them.