Bodymasters is a fitness equipment manufacturer out of Rayne, Louisiana. This project was one we did for an agency that was responsible for their marketing. Below is some of the initial inspiration I put together.
Here is the first series of concepts. The 1st and 5th play off of the idea of muscle fibers and movement. The others are more generically iconic to fitness.
Some additional layout explorations of the muscle fiber concept. Then the exploration took a turn when the client wanted to explore a strong bird.
Here are some more refined explorations of the bird concept.
Ultimately the project was abandoned but here is a final rendering.